Theo Williams’s journey has taken him from studying in Bristol and Manchester to Milan, Paris, Amsterdam and London. Designer and creative director Williams's career has seen him working for companies as Alessi, Lexon, Technogym, Prada, john Lewis and Habitat.

It's a path that's seen him demolish the boundaries between design disciplines, variously tackling product and furniture alongside print, packaging, retail and brand development. His skill is to provoke new and better ways of thinking that enable retailers and brands as well as buyers and manufacturers to better realize their goals.